November 30, 2023

10+ free swipe files resource for copywriting & marketing in 2024

Min Zhou
Ops & Growth
min read
Nov 30, 2023


Are you struggling to create compelling copy or effective marketing strategies? You're not alone. Crafting impactful content can be challenging, but the right resources can make a huge difference. Enter swipe files: a treasure trove of tried-and-tested marketing and copywriting examples. In this article, we'll explore over 10 free swipe file resources in 2023, offering a solution to your copywriting and marketing challenges.

The Power of Swipe Files in Copywriting and Marketing

What Are Swipe Files?

Swipe files are collections of marketing and copywriting materials used as reference points. They include a range of successful advertisements, email campaigns, headlines, and other content forms. These resources are invaluable for inspiration, learning, and strategizing.

Why Use Swipe Files?

Swipe files save time and enhance creativity. They provide a starting point for your projects, enabling you to learn from successful examples and avoid common pitfalls. By analyzing these materials, you can understand what works and why, tailoring your approach for better results. You can check our blog to understand swipe files.

Top 10+ Free Swipe File Resources in 2023


swipe files resource of is a comprehensive online resource designed for marketers, copywriters, and business professionals. The website serves as a rich repository of examples and templates from the world of marketing and copywriting. It covers a wide range of materials and strategies, including ads, advertorials, email campaigns, event marketing, and direct mail. Additionally, we can get swipe files resources for digital marketing elements like landing pages, social media content, and print ads. The site is particularly useful for those seeking inspiration or practical guides to refine their marketing efforts.

2. Trickle Collections

swipe files resource of Trickle Collections

Trickle Collections is an online resources designed to inspire creativity in various projects. The website features a diverse range of visual collections that act as a swipe file—a curated set of ideas and references—for users seeking inspiration. These collections encompass a wide array of themes and styles, making them suitable for different creative needs. We can browse through these featured collections to find visual cues, concepts, and design elements that might spark new ideas or add a unique touch to their projects. Whether for professional designers, artists, marketers, or hobbyists, Trickle Collections offers a valuable resource for anyone looking to enrich their creative endeavors with fresh and engaging visual content.

3. Adespresso’s Facebook Ad Examples

swipe files resource of Facebook Ads Examples

The Facebook Ads Examples on AdEspresso is a curated collection of real Facebook ad examples from various industries. It is designed to inspire and educate users on how to effectively create Facebook ads. It emphasizes that mastering Facebook ads requires both scientific understanding and artistic creativity. As organic reach on Facebook declines, the ability to craft effective ads becomes increasingly crucial. The page offers a selection of different Facebook ad formats, along with tips on creating impactful adverts. We can explore these examples to understand what works for other brands and gather ideas for their own Facebook advertising strategies.


swipe files resource of Dribble

The Dribble shots is a showcase of the creative work of some of the world's top designers and creative professionals. is recognized as a leading platform where these professionals can display their creative work. It serves as a hub for discovering and appreciating the latest and most innovative designs across various disciplines. The platform is frequented by design enthusiasts, professionals in the field, and those seeking inspiration or talent for their own projects.

5. Really Good Emails

swipe files resource of really good emails

Really Good Emails is an extensive online collection showcasing a wide array of email designs and templates. It serves as a valuable resource for email marketers, designers, and businesses looking to enhance their email communication strategies. It categorizes emails into various types such as behavioral, abandoned cart, customer appreciation, engagement, follow-ups, loyalty rewards, post-purchase updates, referrals, retention strategies, surveys, and more. Each category contains a plethora of examples that demonstrate effective email design and content strategies. This variety allows users to find specific examples that align with their marketing needs or goals.

6. Crayon

swipe files resource of crayon

Crayon's resource page is a comprehensive library offering a wealth of free materials on competitive intelligence and marketing trends. Tailored for professionals in marketing, business strategy, and market analysis, this library aims to equip users with the latest insights and best practices in these fields. The resources provided cover a range of topics, from deep dives into competitive intelligence methodologies to analyses of emerging marketing trends. This makes it an ideal destination for marketers, strategists, and business leaders seeking to stay ahead of the curve in understanding market dynamics and competitors' strategies, thereby informing their own decision-making and strategic planning.

7. Get Response: Welcome Emails

The Welcome Emails on GetResponse's blog is dedicated to the art of crafting effective welcome emails. It highlights the importance of welcome emails in digital marketing, noting that they have significantly higher click-through rates compared to regular newsletters. It emphasizes that the timing of these emails is critical, as they reach new subscribers when interest in the business is at its peak. The blog post aims to provide inspiration and guidance for creating impactful welcome emails, showcasing 15 exemplary examples of welcome emails from various businesses. These examples are intended to illustrate the best practices and diverse approaches in welcome email marketing, helping readers to enhance their own email marketing strategies.

8. 100+ Blog Post Headline Formulas

The "101+ Blog Post Headline Formulas You Can Swipe and Deploy" emphasizes the critical importance of headlines in determining the success of an article. It highlights that a well-written article can fail to attract readers if the headline is not compelling. It suggests a structured approach to headline writing, informed by a meta-analysis conducted by Steve Rayson from BuzzSumo on elements common in viral post headlines. These elements include emotion, content, topic, format, and promise. Successful headlines usually incorporate at least three of these elements. The swipe files collection offers a comprehensive list of over 110 blog post headline formulas, providing a resource for bloggers and content creators to craft headlines that attract attention and engagement.

9. Landing Page Examples

The "21 Landing Page Design Examples To Inspire Your Layout" on Moosend's blog is a resource for individuals and businesses looking to improve their landing page designs. It provides 21 examples of effective landing page designs across various industries and niches, including e-commerce, Software as a Service (SaaS), real estate, agency, blogging, and online courses. The purpose of this collection is to demonstrate how different elements like copy, visuals, and value propositions can significantly impact lead generation and conversion rates. By analyzing successful examples, the page aims to guide readers in creating their own high-performing landing pages, emphasizing the importance of each component in the overall design.


swipe files resource of is an online resource that serves as a swipe file archive, offering a wealth of marketing and copywriting examples. Aimed at marketers and copywriters, it provides an opportunity to get inspired and learn from the tactics and strategies used in top marketing promotions. It features a collection of successful marketing materials that have been reverse-engineered to reveal the secret psychology and techniques behind their effectiveness. This approach helps users not just to admire successful marketing campaigns but also to understand and apply the principles and strategies that made them successful. is ideal for professionals seeking to deepen their knowledge and skills in marketing and copywriting, offering practical insights and a rich source of inspiration.

Leveraging Swipe Files for Maximum Impact

To truly benefit from swipe files, it's crucial to understand how to utilize them effectively in your copywriting and marketing strategies. This section delves into best practices and common pitfalls, guiding you toward making the most of these valuable resources.

How to Effectively Use Swipe Files

  1. Study and Analyze: Begin by dissecting the elements that make the examples in your swipe files successful. Look at the language, the structure, the emotional triggers, and the calls to action. Understanding why a particular piece of copy works allows you to apply similar principles to your own work, rather than just mimicking the surface elements.
  2. Adapt and Personalize: One of the key strengths of a good marketing campaign or piece of copy is its relevance to its target audience. Use the inspiration from your swipe files to craft messages that resonate with your specific audience. This might mean altering the tone, language, or cultural references to better suit your brand and the people you want to reach.
  3. Organize and Categorize: Efficiency is crucial when handling vast resources. Tools like Trickle prove invaluable here, allowing you to categorize and annotate your swipe files. By organizing your resources, you can quickly find relevant examples and inspiration when you need them, saving time and enhancing your creative process.

Common Mistakes to Avoid

  • Avoiding Direct Copying: The purpose of swipe files is inspiration, not duplication. Direct copying not only raises ethical and legal issues but also fails to deliver authentic content that speaks to your unique brand voice.
  • Not Relying Solely on Swipe Files: Swipe files are a starting point, not the entire journey. It's important to integrate your own insights, creativity, and innovation to ensure your content stands apart.

Integrating Swipe Files with Your Creative Process

Incorporating swipe files into your regular creative process can streamline your workflow. When planning a campaign or writing copy, start by reviewing relevant examples from your swipe files. This initial step can spark ideas and provide a clear direction. As you develop your content, keep referring back to these examples, not to replicate them, but to ensure you're incorporating the successful elements they demonstrate.

Using swipe files effectively is about striking a balance between inspiration and innovation. By understanding, adapting, and organizing these resources, and by avoiding the pitfalls of imitation, you can harness the power of swipe files to make a real impact in your copywriting and marketing efforts. Remember, tools like Trickle enhance this process, making management of these resources seamless and more effective.


In the dynamic landscape of copywriting and marketing, swipe files emerge as an invaluable asset for professionals seeking to refine their craft and amplify their impact. The curated collections we've explored in this article are more than just repositories of good examples; they are springboards for innovation and creativity. By studying and analyzing these resources, marketers and copywriters can elevate their strategies, ensuring that their content is not only effective but also resonates deeply with their target audiences.

However, the true artistry lies in how these swipe files are used. It's crucial to remember that they should serve as inspiration, not templates for duplication. The goal is to learn from the best, then infuse those lessons with your unique insights and creativity. This approach ensures that your content stands out in an increasingly crowded digital landscape.

In conclusion, as we move through 2023 and beyond, embracing free swipe files as a part of your marketing and copywriting toolkit is not just beneficial; it's essential. These resources, coupled with smart management tools and a dash of your originality, are the keys to crafting compelling, impactful content that captures attention and drives results.

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